This doesn’t mean that we’re going to copy someone else’s video, but it gives us an idea of the quality and style you’re looking for. (Do you want fast-paced action shots, or maybe slow motion with subtle graphics, etc.). These videos don’t necessarily have to be in your same industry. Maybe video “A” has a pace that you like with medium tempo music. But video “B” has the graphics that you like. And Video “C” has a better style of camera work.
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