It’s amazing how even 8 hours of light isn’t always enough time just to shoot a 60 second ad. This product video shot for Tru-Spec at Cloudland Canyon State Park was a logistics challenge. Going down into the canyon and back and hiking the trails would otherwise be a nice scenic break, but add 200+ pounds of equipment, and it gets tiring very fast!
By sunset, we had our jib in place and were ready to shoot a nice shot of the model overlooking the cliff. You only have a few minutes to get that sunset shot, and if you miss it…