When Supplemental Health Care, a nationwide recruiting firm specializing in the health care industry, needed additional video marketing, they contacted Marietta Video Productions. The company wanted to create several videos that would be used to help potential health care workers find out about existing opportunities. They decided short, informative videos would allow them to spread the word among potential candidates quickly. Supplemental Health Care is hiring hundreds of people in the medical field. These recruiting videos can let those candidates know about the job openings as well as benefits. The videos provide more of an emotional appeal than traditional text or print. And, the videos can be easily shared. So, for instance, if a nurse in Birmingham sees the video, then she might forward it to a friend in Dallas.
